Free Utah Real Estate.com

With a 2.5% population increase during the 2007-8 fiscal year, Utah is the fastest-growing state in the country. This fact spent a few days in the national headlines, but what most people still don’t know is that this makes two years in a row.

After some cities challenged census results, Utah’s 2006-7 growth charted at 3.2%, topping Nevada’s 2.8 by a large margin.

What all this means for Utah real estate is that development will continue and the demand for housing will remain strong.

Long term projections mentioned in a Salt Lake Tribune article highlight the need for careful planning now as Davis County is projected to run out of farmland by 2020 and state traffic will double by 2040.

Decades ago, many Utahns felt a minor self-esteem crisis for being less metropolitan than coastal states. More recently, Utah’s esteem seems to be booming as the world recognizes our outstanding communities, workers, and natural surroundings.

In short, Utah real estate, while feeling the pinch of the national ecomony (though less so than other areas), remains a viable industry and investment, and will continue so beyond the foreseeable future.

Perhaps you’re wondering, with all the totally free services offered at FURE, how we expect to be a viable business? Well, I’ll tell you.

In researching other “free” utah real estate sites, I’ve found that about 10% of the listings pay to upgrade. Of course, those sites have considerably different services than FURE.

For example, few (if any) of them let home buyers save searches that automatically notify them when new matches appear on the site.

Few (if any) automatically alert buyers of price changes on their favorite properties (few even let buyers save favorite properties).

Few (if any) provide full contact information and a secure contact page (which keeps the seller’s email address private) on their “free” listings, which means such listings are pretty useless unless the seller pays to upgrade.

I could go on with more FURE features & benefits, but you get the idea. Free Utah Real Estate.com is simply a superior site by having more useful tools and being more user-service-oriented. We provide exactly what you want and need.

Based on that fact, we hope to get so much traffic that many users will want to upgrade their listings (for less than $10/month - much less than competing sites) in order to make their listing appear above the free listings in searches and to add another 7 photographs with captions to their listing.

And that, my friends, is how FURE plans to be economically viable - by giving nearly everything away for free.

I hope you’ll enjoy your free gift and help spread the word!

Sometimes it takes a couple tries to get something just right. That’s what we’ve finally accoplished with the name of our site: Free Utah Real Estate (FURE).

Here are the reasons that make this name the perfect fit:

1. Our mission becomes crystal clear. We’re all about helping everyone - agents, FSBO’s - advertise their properties and services for free.
2. The name helps people find us more easily by matching some of the most common search terms.
3. By improving our own ranking for popular search terms, links from FURE become more valuable, which helps Realtors by boosting their own web pages when they create free profiles with links to their web pages.

Why didn’t we think of this name earlier? Perhaps because we were trying to get a shorter name…but face it, the old name wasn’t that short anyway. Perhaps because someone else had it registered until earlier this year.

At any rate, here we are, and I like it. Good things are coming for all involved.