Free Utah Real Estate.com

Perhaps you’re wondering, with all the totally free services offered at FURE, how we expect to be a viable business? Well, I’ll tell you.

In researching other “free” utah real estate sites, I’ve found that about 10% of the listings pay to upgrade. Of course, those sites have considerably different services than FURE.

For example, few (if any) of them let home buyers save searches that automatically notify them when new matches appear on the site.

Few (if any) automatically alert buyers of price changes on their favorite properties (few even let buyers save favorite properties).

Few (if any) provide full contact information and a secure contact page (which keeps the seller’s email address private) on their “free” listings, which means such listings are pretty useless unless the seller pays to upgrade.

I could go on with more FURE features & benefits, but you get the idea. Free Utah Real Estate.com is simply a superior site by having more useful tools and being more user-service-oriented. We provide exactly what you want and need.

Based on that fact, we hope to get so much traffic that many users will want to upgrade their listings (for less than $10/month - much less than competing sites) in order to make their listing appear above the free listings in searches and to add another 7 photographs with captions to their listing.

And that, my friends, is how FURE plans to be economically viable - by giving nearly everything away for free.

I hope you’ll enjoy your free gift and help spread the word!

Sometimes it takes a couple tries to get something just right. That’s what we’ve finally accoplished with the name of our site: Free Utah Real Estate (FURE).

Here are the reasons that make this name the perfect fit:

1. Our mission becomes crystal clear. We’re all about helping everyone - agents, FSBO’s - advertise their properties and services for free.
2. The name helps people find us more easily by matching some of the most common search terms.
3. By improving our own ranking for popular search terms, links from FURE become more valuable, which helps Realtors by boosting their own web pages when they create free profiles with links to their web pages.

Why didn’t we think of this name earlier? Perhaps because we were trying to get a shorter name…but face it, the old name wasn’t that short anyway. Perhaps because someone else had it registered until earlier this year.

At any rate, here we are, and I like it. Good things are coming for all involved.

One of the creators of Free Utah Real Estate.com (me) has decided to sell his house. Guess where I’m listing it first? Of course - right here.

And why not? I’ve always said Free Home Utah.com is the ideal real estate site - full home information on free listings (though I’ll upgrade my own without paying myself the optional $9.99 upgrade fee), easy to navigate, and home buyers don’t need to register to get all the information they need to contact the seller.

This doesn’t mean I won’t use an agent as well. I have an agent who sold me this house, and who I sold a home or two back when I was an agent and he wasn’t. He’s thorough and pleasant to work with and can get the job done faster than one online posting alone. I’ll give him a call in a few days and get the paperwork done.

Besides, those poor real estate agents are starving these days! With the home market slowed down, the competition for business is tougher than ever.

I’ll use him to help me buy another home as well - something without all the extra space I barely use in my current home. Using an agent to purchase a home, of course, doesn’t cost me - the buyer - a dime.

I’ll keep you posted on how it all goes.

One of the nice things about Free Home Utah is that you can search all you want without needing to register.

Many other sites let you search for Utah real estate but don’t show addresses or contact info or lots of property details until you register. It’s their way of collecting your data so they can advertise to you - not a bad idea but a hassle and a concern for anyone who already gets too much email spam and advertising. Continue Reading »